Brand Power:
Your Career Advantage


Target audience:
All employees, although it will be of most immediate benefit to employees looking for new roles internally or externally, or high-potential employees looking to build their brands.

Learning objective: To educate participants about the importance of developing and maintaining a strong personal  brand.

Participants should finish the course with: 

  • An understanding of what exactly a personal brand is, and how it differs from reputation
  • A personal brand statement
  • New knowledge about using social media to build their brand
  • Ideas for taking their brand to the next level.  

Length: 40 minutes.

These video clips are excerpts from the full course. To see the full course, please request an online demo.

Course overview

Topics covered

  • What personal branding is
  • Why personal branding is important
  • What’s involved in managing your brand 
  • Defining your brand
  • Maintaining your brand
  • Auditing your brand
  • Maintaining your brand
  • Taking your brand to the next level

Business outcomes

  • Employees who are leaving the organisation appreciate the new knowledge they take from this course and  feel more supported by the organisation, which boosts the net promoter score. 
  • Retained employees appreciate the career development insights they can take from the course, which improves engagement and retention.

Ready for a demo?